SK-II foundation revolution

I’m not a fan of SK-II products.  I’ve used their whitening range before and didn’t find them worthwhile for the price I’ve paid.  Moreover, all the rumours swirling around their products did scare me somewhat.  But their new product, the Air Touch Foundation got me sitting up. 

First, I was attracted to the advertisement because of Koyuki, the Japanese actress who starred with Tom Cruise in The Last Samurai.  Not the usual Sammi Cheng or Qiqi that we see in most SK-II’s ads.

Next I was attracted to the packaging: a maroon red futuristic spaceship looking palm-sized disc that houses a tiny ionizer. 

And finally, I was intrigued by the novel idea of spraying foundation across my face, instead of using my fingers or a sponge.

It appears that SK-II’s Air Touch Foundation, formulated with only pigments, skin conditioners and Pitera, uses advanced technology to spray a mist of tiny, light-reflecting particles which waft onto the skin effortlessly.  

Press on the dial in the middle of the battery-operated foundation case and out comes a soft mist that goes on so gently till you can’t see where it starts or ends, just a smooth, lustrous finish.  No matter how much you apply, it is supposed to look believably natural.  

And the most ingenious thing is the way the foundation only goes where it should do.  This is because the particles are ionised and they are only attracted to moisture-rich skin so nothing sticks to your clothes, hair or even eye make-up.  Which means, you can apply your blush and all eye make-up except mascara and lipstick, then mist on with Air Touch Foundation! 

I gave the product a try at the Takashimaya counter.  The mist was really very light.  So light I couldn’t even feel it.  After leaving it to set for about 30 seconds,  I did feel the texture on my hand finer and smoother.  It was incredible.  The sales lady told me that I need to spray it around my face using long strokes, to ensure even skin coverage. 

Now this is something I am not sure I can control well.  And while I like the packaging, I have to say it is bulky to fit into a small handbag and the idea of it being battery operated also doesn’t sit well with me. 

Priced at S$198, the Air Touch Foundation is both makeup and skincare rolled into one.  While I agree that this product is truly a foundation revolution for the beauty savvy women of today, I would have to think carefully about buying this for myself because it may not suit my hasty makeup style.

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