I’m not a fan of SK-II products. I’ve used their whitening range before and didn’t find them worthwhile for the price I’ve paid. Moreover, all the rumours swirling around their products did scare me somewhat. But their new product, the Air Touch Foundation got me sitting up.
First, I was attracted to the advertisement because of Koyuki, the Japanese actress who starred with Tom Cruise in The Last Samurai. Not the usual Sammi Cheng or Qiqi that we see in most SK-II’s ads.
Next I was attracted to the packaging: a maroon red futuristic spaceship looking palm-sized disc that houses a tiny ionizer.
And finally, I was intrigued by the novel idea of spraying foundation across my face, instead of using my fingers or a sponge.
It appears that SK-II’s Air Touch Foundation, formulated with only pigments, skin conditioners and Pitera, uses advanced technology to spray a mist of tiny, light-reflecting particles which waft onto the skin effortlessly.
Press on the dial in the middle of the battery-operated foundation case and out comes a soft mist that goes on so gently till you can’t see where it starts or ends, just a smooth, lustrous finish. No matter how much you apply, it is supposed to look believably natural.
And the most ingenious thing is the way the foundation only goes where it should do. This is because the particles are ionised and they are only attracted to moisture-rich skin so nothing sticks to your clothes, hair or even eye make-up. Which means, you can apply your blush and all eye make-up except mascara and lipstick, then mist on with Air Touch Foundation!
I gave the product a try at the Takashimaya counter. The mist was really very light. So light I couldn’t even feel it. After leaving it to set for about 30 seconds, I did feel the texture on my hand finer and smoother. It was incredible. The sales lady told me that I need to spray it around my face using long strokes, to ensure even skin coverage.
Now this is something I am not sure I can control well. And while I like the packaging, I have to say it is bulky to fit into a small handbag and the idea of it being battery operated also doesn’t sit well with me.
Priced at S$198, the Air Touch Foundation is both makeup and skincare rolled into one. While I agree that this product is truly a foundation revolution for the beauty savvy women of today, I would have to think carefully about buying this for myself because it may not suit my hasty makeup style.
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About Sesame Blog editor of Viva Woman, Sesame is a skin care addict who is fond of using natural & organic beauty products. She also enjoys ogling at handmade jewelry & cute stationery.
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I tried a whitening product (can’t remember the name as it was a few years ago) from them with no results. I regretted paying for so much for a product. However, at least I know their products are not worth buying.
Hi Sesame,
I just purchased my first SK-II product *gasp*
what was the rumor about this line again? thanks
I believe there were some issues with the ingredients at one point in some countries but it seems it’s no longer a concern.
Hi sesame…
Recently i came across a few blogs that Giving good reviews on products from history of whoo, especially the whitening line, seol. Well… I bought the line and started to use it few days ago. One product from history of whoo that i bought JA SAENG, you will love it… It works great on trouble skin, especially those fine wrinkles. I used it just few times, i can see my fine lines around my eyes are less visible and my skin looks plump and tighter. Well… Maybe you can review on those products
History of Whoo? Think I’ve come across that…it’s a premium Korean brand yes?
Yup… The skin care and cosmetics fall into herbal range. Skin care has very good reviews but not the cosmetics because korean cosmetics tend to be very thick.
I love the whoo skin care, especially the seol line and ja saeng essence but the only down side is they have quite heavy fragrance…
I actually have few samples of whitening cream that i purchased from my korean ebay seller before i decided to purchase the full size. I dont mind to send you some of these whitening cream samples for you to try
If u interested, you can email me at fevrier78@yahoo.com
Thanks for your kind offer but I’ll pass that up.