If there is a Korean celebrity that I adore, it has to be the naturally beautiful Song Hye Kyo (宋慧乔). Just look at how gorgeous she looks in this new set of photos for Laneige and you’ll know why.
So it’s little wonder that the number one cosmetic brand in Korea has picked her as their new model to replace Jeon Ji Hyun who was the in-house model for Laneige since January 2004.
According to Laneige’s spokesperson, Song Hye Kyo was picked because of her transparent, clean skin and alluring eyes. “She is the best actress to match well with Laneige’s recently more sophisticated and chic image as well as Laneige’s pursuit of becoming a premium brand.” In fact, Laneige officials were said to be pleased with her various poses and facial expressions during the photo shoot, proving that she’s the best choice to match with Laneige’s sophisticated and chic image.
And judging from the photos, it also looks like Laneige will continue with more episodes based on the story of the makeup stand.
Laneige 2008 Spring Collection Snow Bloom
While waiting for the new TV-CF, you can now catch Song Hye Kyo endorsing Laneige new snow spring collection known as Snow Bloom under their Snow Crystal makeup set on their website.
Laneige Snow Bloom is a limited edition that consists of the Snow Bloom Finishing Powder which is a finely-milled loose power consisting of 68% natural mineral powder, Snow Bloom Blusher comprising five colors and Snow Bloom Eye Palette with four pastel color gradations in snow-green, snow-yellow, snow-peach and snow-brown.
Laneige targets women in their 20s and their skincare and makeup products which stresses moisturizing effects based on their water science are sold in Korea, parts of Asia and even in Russia. One of their current best seller is their Snow Crystal Dual Foundation which is an all-in-one foundation and concealer. It is said to be very hydrating, long lasting, and provides light and glossy finish to complete the skin as smooth as ceramic.
Picture credits: popseoul.com
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