I love Benefit Cosmetics for their packaging. They’re not just pretty. They’re QUIRKY! So even though I don’t wear mascaras much these days, I just have to feature this. The new BADgal Plum, which is said to be an eye color intensifying mascara that brings out any eye color!
I checked out MakeupAlley and found three reviews. Two were in favor and one expressed disappointment. However, they all liked the color and one said the plum made her eye popped! So I can’t say if this is better than BADgal Blue which only received an average of 2.8 from 58 reviewers at MakeupAlley. But with the plum, it may look better for those with fairer lashes to begin with.
Still, if you’re adventurous, you might want to try it out for fun. It’s US$19 online at www.benefitcosmetics.com and those in US can enjoy free standard shipping with any BADgal purchase. Just enter promo code BADGAL08. Valid till Oct 14.
For those outside of US, you get free international shipping with purchases of US$100 and above. Just enter promo code INTLSHIP at checkout. Or wait till it hit your local stores…and pay more for it!

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I wish things were as affordable here as in US.
I can get 1 makeup collection set from MAC over there with $100 and only 1 foundation + 1 mascara here for $100.
Sad
Ena: Because they’re imports. Well, you can always buy online and consolidate shipment.
Ye thats why i got my bf to get them for me. Tee hee hee <3
Ena: Lucky gal!
the trick with bad gal plum and bad gal blue is first apply black mascara then use the plum or blue over it,, for all the blue, green and light colored eyes bad glam plum makes your eyes pop .. all u dark eye ladies use the blue bad gal.. i sell this stuff everyday and trust me i try the plum on everybody and it doesnt do much at all for brown, dark eyes .
mel: Hey, thanks for the useful tip!
Aghhh I’m trying to decide whether to get the plum or blue! I do have green eyes, so I was originally going for the plum, but sephora.com gives the blue better reviews! …torn… Does anyone have both?? Tell me which is better??
hi i really love your blog. How many colors of mascara does benefit have?
I believe at least four – black, plum, blue, brown. You can verify at their website.
Should I get the BADgal Plum Mascara if I have light blue eyes? How come the colour plum makes blue eyes look brighter? Thanks x