Viva Woman

Heads up girls!  If you’re one of those who love the mascaras from Fasio, then you’ll be interested in their brand new Fasio Shock Free Mascara.  It looks like another winner if the product really performs the way it’s seen on the TVCM starring Aya Ueto - smudge proof and all with super staying power despite the number of eye rubs!

Besides, Fasio has one of the best mascaras in the market, performance and price wise. Its Fasio Power-Stay Mascara 3D range was a hit with many girls.   So this new product shouldn’t be too far off and may yet be another star product of Fasio.  Hopefully though, it’ll be less difficult to remove because that was the usual complaint for Fasio Power-Stay Mascara 3D. 

But alas…Fasio Shock Free Mascara is too new, so you’ll have to wait for it to hit the shelves here.  

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Kou Shibasaki (柴咲コウ) and Tokiwa Takako (常盤貴子)

Miki Nakatani (中谷美紀)

Erika Sawajiri (沢尻エリカ) and Keiko Kitagawa (北川景子)

Coffret D’or, which is Kanebo’s new makeup line replacing T’estimo and Revue, was launched in Japan on 16 December 2007 with a mega production commercial featuring five Japanese celebrities - Kou Shibasaki, Tokiwa Takako, Miki Nakatani, Erika Sawajiri and Keiko Kitagawa.

Of the five, my favorite look is that of Kou Shibasaki and Takiwa Takako. Very sultry, really sexy. And check out the lovely dresses of Kou Shibasaki and Keiko Kitagawa in the commercial. The stylist must have paid attention to the 2008 fashion trends as I definitely saw lots of ruffles there!

In terms of products, the Kanebo Coffret D’or range include the Coffret D’or Color Blush, Coffret D’or Designing Mascara Natural, Coffret D’or Natural Clear Liner, Coffret D’or Star Dazzling Liner, Coffret D’or Mascara Base, Coffret D’or Full Styling Rouge Color and Coffret D’or Full Styling Rouge Glow in various shades.

Also available is the Coffret D’or 3D Lighting Eyes available in 5 different shades - 01 Pink Variation, 02 Blue Green Variation, 03 Silver Variation, 04 Purple Variation and 05 Gold Variation. In fact, A Touch of Blusher already has a review on the 04 Purple Variation which you may like to check out.

I’m actually quite keen to get my hands on Coffret D’or Shiny Carat Gloss and the latest addition, Coffret D’Or Dual Purpose Lip Colors, which is a slim lipstick that doubles as a lip liner. However, I would have to get it online as the range will not hit Singapore shores till February at the earliest.

And while I’m at that, go ogle at the lovelies at the Coffret D’or website and tell me who is your favorite.

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I usually don’t like websites that have too much flash or animations but I have to say that many of the Japanese beauty and cosmetics brands have done a good job on theirs, drawing you to their products in a really clever way.  Some like Majolica Majorca, even have interesting story lines that spans chapters.  The latest in the Majolica Majorca series is Chapter 17 titled Frozen Princess and features Japanese model and actress, Minami Hinase (美波 みなみ) or more popularly known as Minami in Japan.

Majolica Majorca is one of the most popular lines of makeup brand under Shiseido with rather affordable prices.  Frozen Princess is a limited Christmas edition and products include:

• Majolica Majorca Silver Glitter Lash Freeze Mascara  
• Majolica Majorca Majolook Palette (PK122, SV801) 
• Majolica Majorca Snow Carat Powder

The range is not available in Singapore but you can order it online at xanga.com/digi_angel which is selling the items at S$21, $24 and 24 respectively.

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Right after BoA, Aya Ueto (上戶彩) was picked to front the marketing campaign of Fasio, the popular make up brand which targets the young fashionistas under the Kose umbrella.  The campaign “Stand Up! Girls” which promotes Fasio line of mascaras is currently seen in Singapore, Hong Kong, Malaysia, Taiwan and Thailand. 

In fact, many Asian girls are saying that Fasio has the best mascaras in the market, performance and price wise.  No wonder the Fasio Power-Stay Mascara 3D range was a hit.  

“This mascara doesn’t smudge, is absolutely fabulous for holding curl and building length plus it has super staying power,” said one of the reviewers at Makeupalley who contributed to the 4 out of 5 rating for the mascara.  However, the super staying power also means it is difficult to remove, a common complaint about the product.

But still, it continues to be a star product and it looks like the newer Fasio Hyper-Stay Mascara Digi Color range will also be much loved.

(Click on the image to take you to the Aya Ueto Stand Up CM.) 

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