A few weeks ago, I was sent the Hada Labo Super Hyaluronic Acid (SHA) range, comprising the SHA Moisturizing Lotion, the SHA Hydrating Essence and the SHA Hydrating Face Wash to review. Launched by Rohto-Mentholatum Singapore, Hada Labo is positioned as a simple, minimalist and highly effective skincare brand to attain water-radiant skin based on its “Perfect x Simple, no more no less” philosophy. Unnecessary additives such as alcohol, colorant, fragrance and mineral oil that will burden the skin are excluded. Instead, beneficial ingredients such as the Hyaluronic Acid are included. Their slogan “one drop locks up an ocean” really make their products sound very hydrating. So are they really so?