The Japanese PA sunscreen rating system

2564836952 e48a6333c7 o The Japanese PA sunscreen rating system

If you’re buying sunscreen from a Japanese brand, you’re likely to come across the PA rating system. 

PA stands for protection grade of UVA system and is the Japanese measurement of sun protection, which is based on the Persistent Pigment Darkening (PPD) reaction reading at 2-4 hours of sun exposure.  According to info from the wiki, the Persistent Pigment Darkening (PPD) method is a method of measuring UVA protection, similar to the SPF method of measuring UVB light protection.

Pretty Majolica Majorca Frozen Princess

2131281611 6edbbc309b o Pretty Majolica Majorca Frozen Princess

I usually don’t like websites that have too much flash or animations but I have to say that many of the Japanese beauty and cosmetics brands have done a good job on theirs, drawing you to their products in a really clever way.  Some like Majolica Majorca, even have interesting story lines that spans chapters.  The latest in the Majolica Majorca series is Chapter 17 titled Frozen Princess and features Japanese model and actress, Minami Hinase (美波 みなみ) or more popularly known as Minami in Japan.

Aya Ueto stands up for Fasio mascara

2076645799 27a64b6da6 o Aya Ueto stands up for Fasio mascara

Right after BoA, Aya Ueto (上戶彩) was picked to front the marketing campaign of Fasio, the popular make up brand which targets the young fashionistas under the Kose umbrella.  The campaign “Stand Up! Girls” which promotes Fasio line of mascaras is currently seen in Singapore, Hong Kong, Malaysia, Taiwan and Thailand. 

In fact, many Asian girls are saying that Fasio has the best mascaras in the market, performance and price wise.  No wonder the Fasio Power-Stay Mascara 3D range was a hit.  

Sony CP Curvy Lip Gloss 505

1142714472 92ad90f8e2 m Sony CP Curvy Lip Gloss 505I know I gave an excellent rating to Sony CP Curvy Lip Gloss 501 Nude in my earlier review earlier and I still think that product rocks.  So I thought I wanted to try another from the range and I picked Sony CP Curvy Lip Gloss 505 Milky Pink.