Right after BoA, Aya Ueto (上戶彩) was picked to front the marketing campaign of Fasio, the popular make up brand which targets the young fashionistas under the Kose umbrella.  The campaign “Stand Up! Girls” which promotes Fasio line of mascaras is currently seen in Singapore, Hong Kong, Malaysia, Taiwan and Thailand. 

In fact, many Asian girls are saying that Fasio has the best mascaras in the market, performance and price wise.  No wonder the Fasio Power-Stay Mascara 3D range was a hit.  

Kanebo Lavshuca, a popular line of drugstore makeup in Japan has engaged pop duo Puffy AmiYumi to endorse their newest Winter Collection 2007.

As part of the collection, you can find the Kanebo Lavshuca Liquid Rouge which is a compact sized liquid lipstick available in 12 shades.  Described as pigmented with high shine, the rouge also contains almond oil for deep moisturising benefits and silk powder for a soft finish. 

While actress Cate Blanchett has been signed on to become SK-II global ambassador, we find Hong Kong actress Carina Lau has been re-engaged to endorse SK-II anti-aging campaign in Singapore and Taiwan.

The products in the new campaign include an updated version of the SK-II Advanced Signs Treatment  as well as a new product, SK-II Signs Eye Cream.  In the commercial, Lau talks about how her life has changed in the last five years, and will change in the next five — but not her skin. 

Here’s Yoon Eun Hye (尹恩惠) looking all fresh and pretty for the DHC Deep Cleansing Oil advertisement in Korea. 

If you’re into K-Pop, you must know Yoon Eun Hye, a popular South Korean celebrity who debuted as a member of the popular girl group Baby V.O.X, and then made it big in acting with her role as crown princess in Princess Hour or Goong.  I’m not a fan of Korean dramas but I have to admit that Yoon Eun Hye is so pretty.  It’s no wonder they pick her for DHC Skincare and Makeup in Korea.