Woo hoo!  We may finally be able to get our hands on cosmetic products that are 100 per cent natural in the near future as I learnt today that more companies are working to develop effective natural alternatives to synthetic preservatives to extend shelf-life of their products. 

Currently, manufacturers of natural cosmetics are forced to use weak forms of synthetic preservatives such as benzoic and benzyl alcohol in their formulations.  Hence, these manufacturers cannot label their products as 100 per cent natural.  But this frustration may soon be over as Cosmeticsdesign-Europe.com reports that Israeli biotech company Avisco has developed the natural preservative Aviorex while Slovenia-based Vitiva is working on Inolens 4 which contain active ingredients derived from rosemary to help protect cosmetic oils from oxidation and rancidity.