Why should I pay more for eco chic fashion?

Fair trade. Socially green. Ethical ethos. It’s eco chic fashion these days even with lingerie, like the rather new Ecochic label under Triumph, a new range of underwear with fabric made from bamboo fibres.  It supposedly absorbs sweat better and has anti-bacterial properties.   A pair of briefs is reported to cost $17.90 while a bra cost $59.90.

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