
I noticed that the Thai market seems to be very supportive of their local brands; their fashion and beauty brands are pretty dominant as seen in their strong presence in the department stores. Another observation is that Thai beauty brands pride themselves on using Asian heritage as a selling point, especially when positioning themselves in the international markets. Brands such as Panpuri, Thann and Harnn, which are also available in Singapore, are examples of those that have used this marketing edge to their advantage.



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