Right after BoA, Aya Ueto (ä¸Šæˆ¶å½©) was picked to front the marketing campaign of Fasio, the popular make up brand which targets the young fashionistas under the Kose umbrella. The campaign “Stand Up! Girls” which promotes Fasio line of mascaras is currently seen in Singapore, Hong Kong, Malaysia, Taiwan and Thailand.
In fact, many Asian girls are saying that Fasio has the best mascaras in the market, performance and price wise. No wonder the Fasio Power-Stay Mascara 3D range was a hit.
“This mascara doesn’t smudge, is absolutely fabulous for holding curl and building length plus it has super staying power,” said one of the reviewers at Makeupalley who contributed to the 4 out of 5 rating for the mascara. However, the super staying power also means it is difficult to remove, a common complaint about the product.
But still, it continues to be a star product and it looks like the newer Fasio Hyper-Stay Mascara Digi Color range will also be much loved.
(Click on the image to take you to the Aya Ueto Stand Up CM.)