Fair trade. Socially green. Ethical ethos. It’s eco chic fashion these days even with lingerie, like the rather new Ecochic label under Triumph, a new range of underwear with fabric made from bamboo fibres. It supposedly absorbs sweat better and has anti-bacterial properties. A pair of briefs is reported to cost $17.90 while a bra cost $59.90.
I featured about eco fashion a long time back but as I look at how the term has evolved, it seems more of a commercial hype these days. If I’m not wrong, materials for eco green fashion are supposed to minimize harmful environmental effects – so you have organic cotton, hemp, bamboo and soy in fabric form. In addition, these clothes are supposedly sewn and handled by employees who earn a fair wage and work in safe conditions.
However, the irony to me is that all these eco chic fashion pieces all cost more, and some very unrealistically so! I used to think that perhaps the prices justify the material and the green values, etc but I’ve since have second thoughts especially with big companies jumping on the eco chic bandwagon. Sure I like the idea of going green, but why do I need to pay a lot more to go green? Shouldn’t I just go for recyled clothes? Perhaps the materials justify the cost but do the higher prices really translate to higher wages for the employees? Or is it just to feed the bottomline of the companies?
Okay, perhaps I’m missing something and not getting the whole eco green fashion idea right? And yes, some people may also ask – why is the whole business of natural organic cosmetics any different?