What is Korean skin care brand, Blithe Cosmetic, trying to convey through their name?
According to their website, it’s “very happy or cheerful, carefree, and lighthearted.”
But when I first came across the brand, I couldn’t help but ponder over their blithe disregard on possible misinterpretations.
Perhaps the brand had intended for its name to whet curiosity. If so, it really worked on me. Because I ended up purchasing three of their products when I spotted them at Sephora a year ago.
Unique mask solutions
The first thing that caught my interest was that Blithe Cosmetic is one of the few Korean brands that are formulated without parabens, sulfates, phthalates, synthetic dyes, fragrances, and mineral oils.
But while their ingredient lists are admittedly cleaner, their formulations are not necessarily greener. So if you’re a green beauty purist, you’ll likely turn your nose up at this range.
The next I’d noticed was how the brand differentiates itself with its range of unusual masks. I believe they’re one of the earliest in the market to introduce patting splash masks and seafood sheet masks. Yes, seafood…like abalone and sea cucumber. o_O
So besides being unusual and exotic, are these masks really worth it? Especially since their patting water packs had caused such a splashing sensation when it was first introduced?
Patting water pack
Patting water pack is an inspired idea from the traditional Korean cleansing method using rice water. It’s a concentrated liquid mask that removes fine dusts and dead skin cells by splashing for 15 seconds. The mask is supposed to make skin smoother, and helps with better skin care absorption.
For the record, I didn’t buy their patting water packs. I was given sample packs to try. I do find them a novelty but I also think they’re a splashing waste of money…literally. And it’s not like they’re cheap. A 200ml bottle of patting splash mask cost S$54!
But these patting masks seem to be popular so I’m not surprised if they do perform. I suppose you really have to try them to know for certain if they’ll make your skin glow. It did nothing for mine so I doubt I’ll ever purchase the full bottle.
As for the seafood masks, I’m totally unimpressed. I think they’re positioned to be ultra hydrating masks soaked with exotic marine extracts but they’re so expensive and aren’t half as hydrating as the cheaper ones in the market. I only got them because they were on 50 percent offer at Sasa in Hong Kong. Even then, I still find them costly.
For those interested and wondering about the difference between the two sheet masks, here are some info:
Blithe Abalone Sheet Mask is soaked with a cocktail of replenishing marine extracts to optimize skin’s moisture levels. Blithe Sea Cucumber Mask on the other hand helps to brighten the skin tone with its blend of niacinamide and sea cucumber extract. Both comes in a box of 8 sheet masks and cost a whopping S$46 each.
To give you an idea of the ingredients used, here’s the ingredient list for Blite Abalone Sheet Mask:
8 x 25g Sheet Masks: Water, Butylene Glycol, Glycereth-26, Dipropylene Glycol, 1,2-Hexanediol, Bis-PEG-18 Methyl Ether Dimethyl Silane, PEG-40 Hydrogenated Castor Oil, Betaine, Carbomer, Abalone Extract, Allantoin, Potassium Hydroxide, Disodium EDTA, Citrus Medica Limonum (Lemon) Peel Oil, Lavandula Angustifolia (Lavender) Oil, Sodium Hyaluronate, Citrus aurantifolia (Lime) Oil, fructan, Eucalyptus Globulus Leaf Oil, Rosmarinus officinalis (Rosemary) Leaf Oil, Juniperus Mexicana Oil, Chamomilla recutita ( Matricaria) Flower Oil, Hydrolyzed Collagen, Biosaccharide Gum-1, Copper Tripeptide-1, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Glycerin, Pelargonium Graveolens (Geranium) Flower Oil, Polysorbate 20, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate.
All in, Blithe facial masks don’t work for me. I much prefer their treatment essence. I got hold of Blithe Vital Treatment 5 Energy Roots and Blithe Vital Treatment 9 Essential Seeds. Both work fine for me but I don’t have glowing reviews on them.
What I like about both essence is that they’re diluted enough for me to try the Korean 7-skin method with them. They also work well being layered with facial oil or cream. They’re not exceptionally hydrating and I hadn’t seen much noticeable brightening nor energizing results using both products.
But if you’re keen to give them a try, here are their product information:
Blithe Vital Treatment 5 Energy Roots 150ml S$52
This energizing essence is formulated to energize dull and dehydrated skin with 46 percent root extractsâ€”including red panax ginseng, grandiflorum root extract, lanceolata root extract, indian lotus leaf extract and greater burdock root extract. I use this in the day. Here’s what it contains:
Water, Panax Ginseng Root Extract(11%), Platycodon Grandiflorum Root Extract(8.75%), Codonopsis Lanceolata Root Extract(8.75%), Nelumbo Nucifera (Indian Lotus) Root Extract(8.75%), Arctium Lappa (Burdock) Root Extract (8.75%), Butylene Glycol, Glycereth-26, 1,2-Hexanediol, Glycerin, Hydroxyethyl Urea, Viscum Album (Mistletoe) Leaf Extract, Imperata Cylindrica Root Extract, Poria Cocos Extract, Paeonia Albiflora Root Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Angelica Gigas Root Extract, Cimicifuga Racemosa Root Extract, Rehmannia Glutinosa Root Extract, Dioscorea Japonica Root Extract, Astragalus Membranaceus Root Extract, Lepidium Meyenii Root Extract, Rhodiola Rosea Root Extract, Paeonia Suffruticosa Root Extract, Ficus Carica (Fig) Fruit Extract, Punica Granatum Fruit Extract, Morus Alba Fruit Extract, Ginkgo Biloba Nut Extract, Hamamelis Virginiana (Witch Hazel) Leaf Extract, Candida Bombicola/Glucose/Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, PEG-40 Hydrogenated Castor Oil, Dimethicone, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Hydrogenated Lecithin, Rosa Damascena Flower Oil, Dipropylene Glycol, Pentylene Glycol, Caprylyl Glycol, Isopropyl Myristate, Potassium Hydroxide, Disodium EDTA, Xanthan Gum, Caramel.
Vital Treatment 9 Essential Seeds 150ml S$56
This is a rejuvenating essence treatment that works to brighten dull complexions, lighten dark spots, and maintain even-toned skin while instantly hydrating with 9 superpowered seeds.
It’s formulated with 78 percent seed extracts and is packed with vitamins, minerals and nutrients specially selected to brighten the appearance of dull skin and refresh tired skin. I use this in the night. Here’s the ingredient list for reference:
Adansonia Digitata Seed Extract, Butylene Glycol, Camellia Sinensis Seed Extract, Chenopodium Quinoa Seed Extract, Foeniculum Vulgare (Fennel) Seed Extract, Nelumbo Nucifera Seed Extract, Oenothera Biennis (Evening Primrose) Seed Extract, Rosa Canina Seed Extract, Salvia Hispanica Seed Extract, Vitis Vinifera (Grape) Seed Extract, 1,2-Hexanediol, Glycereth-26, Niacinamide, Aqua (Water), Betaine, Hydroxyethyl Acrylate / Sodium Acryloyldimethyl Taurate Copolymer, Allantoin, Citrus Grandis (Grapefruit) Peel Oil, Limonene, Disodium Edta, Leuconostoc/ Radish Root Ferment Filtrate, Xanthan Gum, Polyglutamic Acid, Glycerin, Candida Bombicola/ Glucose/ Methyl Rapeseedate Ferment, Argania Spinosa Kernel Oil, Olea Europaea (Olive) Fruit Oil, Pancratium Maritimum Extract.
I reckon Blithe Cosmetic has some interesting and innovative masks but they’re just not my cup of tea. Their vital treatment essence are decent but if I were to pit them against my favorites (Aromatica, Whamisa, Su:m37), they don’t quite stand a chance. They would have to be priced much lower for me to consider a repurchase.
Oh, I also haven’t mentioned their press serums. For all you know, these could be their saving grace as they’re touted as game-changers. But I can’t tell since I’m not sure if I will ever get down to trying them. If anyone has tried their serums, do weigh in with your views.
Well, whatever my take on the brand, I’m still glad that more people have access to Blithe Cosmetic now that they’re available at Sephora. At least that makes testing the products so much easier. Who knows…you may actually find something in their slate that works for your skin.