Burt’s Bees: The Natural Standard

I wanted to review Burt’s Bees Peppermint Foot Lotion but instead found something more interesting at their website. 

Burt’s Bees has gone ahead to set The Natural Standard, where they’re working with the industry to develop a universally recognized and regulated standard on products labeled Natural.  According to what they’re saying at The Greater Good, all products that are labeled “Natural” must:

  • Be made with at least 95% truly natural ingredients.
  • Contain no ingredients with any potential suspected human health risks.
  • Use no processes that significantly or adversely alter the purity/effect of the natural ingredients.

Why is this worth highlighting? 

Because most people believed that products that are labelled as natural must contain 95% – 100% of natural ingredients which ISN’T always the case.  Most products contain less than 95% and some have as little as 5% and yet label themselves as such, which is hugely misleading.  In addition, ingredients are only one part of what makes a product natural. Burt’s Bees also state that how those ingredients are processed is equally important.

In fact, this applies to organic skincare products as well because a product can contain 70% of organic ingredients but 30% of harmful ingredients and still be certified as organic. 

Therefore, knowing how to read product labels is important so as to avoid these damaging ingredients:

  • Parabens
  • Sulfates (Sodium Lauryl/Laureth Sulfate) 
  • Chemical Sunscreens (Parsol 1789/Oxybenzone)  
  • Petro Chemicals (Petrolatum/Mineral Oil/Paraffin) 
  • Glycols
  • Pthalates 
  • PEGs or PPGs 
  • DEA/TEA 
  • Formaldehyde Donors
  • 1, 4-Dioxanes

Well, I’m still learning this.  While I try not to be overly paranoid, I’m also aware that our skin is our largest organ, and what we put on it gets absorbed into our body.  So I’m switching to products that are more beneficial in the long run.  Products like those from Burt’s Bees.  

As a matter of fact, I’m a happy Burt’s Bees convert and in time to come, I’ll definitely be loading up more of their stuff.  They’re are definitely a company committed to providing consumers with the best natural products.  Not only have they pledged to formulate only safe products under the Campaign For Safe Cosmetics, they’re now leading the pack to set the highest industry natural standard.  Way to go Burt’s Bees!


  1. domestic rat says:

    That’s quite a few chemical names to rem. Think I will save somewhere in my mobile and refer to them when I’m out shopping. BTW, love that pomegranate lipbalm you recommended. ?

    DR: Great you like the lip balm. I’m getting hook on their original.

  2. ashes says:

    I saw this at HK but didn’t get the chance to check out the products & price though. ?

    ashes: Their range is good. And I would say, not too expensive for natural products.

  3. jencc says:

    woohoo, another natural makeup advocate! i wrote about mineral makeup on mom.exchange.ph. i have been gaga over mmu for the past year. are you an mmu addict too? ?

    jencc: I’ve only tried some mineral eye shadow, so can’t say I’m an mmu addict. But I’m keen to try more…and yes, I noticed you’re an mmu advocate. Will get by to your blog more often…

  4. doris says:

    I found in friend in you – I adore Burt’s Bees.. just received a full load of products from Whoopee ? No time to hop over the people’ park lah…

    Doris: Prices at cheaper at Whoopee anyway so you got yourself a good deal.

  5. Joanna says:

    I just came across this post while browsing on your website. This is quite an old post. Just wondering if you had any luck with burts bee products since then? Cos I am interested in trying their product#k8SjZc9Dxk0#k8SjZc9Dxk

  6. sesame says:

    Some of their body products are fine. I tried the body shimmer and their coconut foot creme – not bad. I also like their lip balms…but not so mad the other lippy stuff.

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