I was at Nature’s Farm two days ago checking out a range of sunscreen but was very disappointed to learn that there was no product tester. Aren’t testers part of the retail strategy of most beauty products these days? How do they expect me to buy the sunscreen if I cannot feel if the texture is right for my skin? Or was I expecting too much? But in any case, I walked out of the store empty handed.
Makeup aside, I feel that certain personal beauty products must have a tester in order for the consumer to guage if the texture is right. Hand cream is one and sunscreen is another. Of course, not every store adhere to this policy but isn’t it part of the retail game plan? I remember Eric Chew of Bud Cosmetics told me that most of his sales come from his store rather than his website because the “touch and feel factor” is important to his customers. While I may buy products without testing online but when I walk into a store, I expect to be able to test the products. That, or I am at least free to check how the product looks or smell.
Maybe Nature’s Farm is not accustomed to having their customers touch and feel their products since they sell more of vitamins and supplements. However, I think they should learn to give us some leeway if they are to expect their beauty products to sell any better.