E.L.F. Cosmetics at Sasa outlets


I’ve been walking past Sasa so many times but I haven’t noticed that the store is now carrying certain products from E.L.F. Cosmetics, a line of value-priced cosmetics from the US which I’ve featured a couple of times before. I only realized after a reader fwy left a comment in one of my older posts yesterday. Well, you can’t blame me much because my attention has always been more on skincare rather than makeup.

Anyway, having used some of the lip glosses from the brand, I was curious as to what products are available here. In addition, I wanted to know the price range here since most of the cosmetics only retail at US$1 each in US.

ELF Liquid Eyeliner

There aren’t a huge selection. I saw lip glosses, lipsticks, liquid eyeliners, eyeshadow creams, all over color sticks, nail polishes and nail polish remover pads. The Sasa I visited was a small outlet so I’m not sure if the bigger stores have more items. Anyway, the retail price for each of them is S$6.90 here, which makes it about four times more expensive than what you can get online. Of course the good thing is you don’t need to incur shipping. Anyway, E.L.F. Cosmetics in the US do not ship internationally. The last time I rode on a friend’s order and my friend had to use vPOST to have her order shipped over.


I do like the lip glosses from E.L.F. but I’m not sure about the rest. Anyway at US$1 per item, it isn’t much of a loss if the product you bought didn’t work out. However, at a retail price of S$6.90 here, the story is slightly different. But you can always read up end users’ reviews at makeupalley.com to find out more before purchasing the product.

And at the moment, Sasa is offering a 20% discount on all E.L.F. Cosmetics, which makes it slightly more attractive if you want to get anything from the range. I’m thinking they can make quite presentable X’mas pressies!


  1. Lydia says:

    Whoooaaah! I’m a huge lip gloss addict! For 1 US dollar only? Too bad that I’m living elsewhere and ELF Cosmetics does not offer international shipping. But Sasa is another great place for online purchases, I dearly hope the 20% discount is not limited to shops only…

    By the way, I’m so envious because the products are all sealed. In Europe you buy cosmetics without packaging, which means you are never 100% sure if anyone has opened it before! I already bought mascara tubes which were at least opened once and I didn’t know until I applied the mascara… This feeling is not so nice. Not to mention about hygiene… ugh.

    Lydia: Not sure if the 20% is for in-stores only. But I’m surprised to learn that in Europe, the products are not sealed. The last place I visited in Europe was UK and I didn’t remember anything. Anyway, I agree with you about the lack of hygiene!

  2. YL says:

    i think the markup is too high. the lipglosses are alright for 1 usd but for sgd 6.90 i think i’ll pass

    YL: Ya, it’s 4 times! If it’s twice, perhaps it’ll more acceptable? Or if they price it at a more magical number like 5, I think it’ll be more attractive.

  3. Nikki says:

    Hey, it’s the same here in the Philippines, its NOT $1.00 at all! LOL But considering, you gals have big selections already ?

    Nikki: No way it’ll be $1.00. ?

  4. JS says:

    I am from North America and am living in Singapore for a little while. ELF is a DISCOUNT brand: as in the kind of make-up you find at the dollar-store and shy away from every time you walk by the aisle, wondering who would ever trust putting that sorta junk on their face…I havent’ read the ingredient list but, for the price they sell it at here, could you not get something of better quality????

    JS: While I agree that ELF is a discount brand with value-priced items, I don’t really agree that their stuff are junk. I just think they’ve made theirs very affordable and some of their stuff aren’t that different from some of the other brands. I suppose it’s a natural instinct to associate cheap with lousy. And it’s a hit or miss kind of scenario for their products. Some are good, some are bad – at least based on my friend’s feedback as well as my own experience. But surprisingly, many of their products are well reviewed at makeupalley.

    The price here isn’t that attractive, but I’m not sure if there are really any better quality makeup you can get at that price range. With the discount which makes the price close to about $5 here, some of their stuff can be considered. But at $6.90, I would think twice.

  5. lynn says:

    why complain the $6.90 price? in USA, of course it’s USD1.. they r the manufacturer. But have you considered the other details to bring the products into Singapore? Such as Cosmetic licence (you have to pay for the licence you know), shipping cost, GST, Shop rent, utility bills, workers.. blah blah blah … ELF website selling USD1 coz they sell them ONLINE. No need rent, etc etc… sometimes consumers have to think of all the going ons behind this…=P.

    Lynn: Sure we know there are overheads (maybe not as knowledgeable as you seem to be) but the barrier is psychological. $1 is a magical number and $6.90 is not. We don’t expect it to be $1 of course, but the number could be made more comfortable. $5 would be good. Anyway, ELF occupies a small teeny place at Sasa so how much overhead does that really incur???

  6. AL says:

    I agree, I was thinking of picking up some at sasa as I’ve tried elf and find them affordable and value for money, but SG$6.90 is such a ridiculously high markup for a US$1 product I would never buy elf from sasa. I understand a markup, but not a 4x markup.

    AL: Yup, my sentiments too…

  7. elfer says:

    i buy at sidzcolleczion

  8. fwy says:

    I’ve tried the lip gloss & they are quite good. The eyeshawdow case breaks easily though.

    fwy: I’ve never tried the eyeshadow.

  9. windy says:

    I have tried some of the elf products and they are good such as the Brushes, Mineral Foundation, Studio lines, etc. Bought at valueshopping.multiply.com, start from S$4 (they give shipping discount plus free item for purchasing certain quantity).

    Windy: Thanks for the link.

  10. Shermaine says:

    Hi! I was wondering if the sasa stores now sell the elf brushes or are soon going to sell them? I’ve seen lots of reviews on how good it is, so i would like to try them out. Please let me know. Thanks, yor help would be much appreciated!

  11. sesame says:

    Haven’t seen them. Seems that the collection is getting smaller at the Sasa outlets I saw.

  12. Chill says:

    There’s an online store on facebook that sells elf cosmetics for $3.5 dollars. And they ship internationally. You might wanna check it out.

  13. Dolly says:

    @ chill this link that you have posted is not functional. plz help me I am from india and want to buy ELF products

  14. veeze says:

    @Dolly, you can try this website http://bit.ly/hLro1f (puffypuff.com) they ship internationally at flat rate shipping $3.

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