Brands spotted at Sephora in ION Orchard

Sephora at ION Orchard Singapore

As I was in town to color my hair yesterday, I checked out Sephora at the new Ion Orchard.  Honestly, I had lost interest in Sephora and didn’t keep up with news about the new store at all.  In fact, I wasn’t expecting much.  But boy, I have to admit I was surprised that this store is huge!  And it’s only now that I found out that it’s  a 15,000 sq ft whopper of a store, which makes it the biggest in Asia so far.

Makeup range has expanded but hot favorites still missing
My camera unfortunately, had to break down on me and so I couldn’t take any pictures of the new store.  Big boo boo! (Updated on 20 Aug with a pic of the storefront.) But I will say to my fellow beauty bloggers in Asia that this time, it might be worthwhile for you to check this mega beauty store out especially if you’re into skin care products.  But really, forget it if you’re still hankering for makeup brands like NARS, Urban Decay or DuWop because the only new one that has been brought in and is worth highlighting is Smashbox.   The range from Two Faced and Pop Beauty are still available, and the new store also has counters for MAC and Make Up For Ever.

Anyway, makeup brands don’t matter to me that much.  I was quite happy with the spread of skin care products this time.  Although they still have the usual department store brands (don’t ask me why SKII is taking up such a prime spot), there were some interesting ones that caught my eye.

Brands at Sephora in ION Orchard

New brands that caught my fancy
Lots of Burt’s Bee, solid perfumes in the form of Crazy Sticks by Crazylibellule And The Poppies, Mario Badescu skin care, Earths Organics Gardeners, Me! Bath spa products, Hip, and Olivers & Co Organic Cosmetics.  I likey!

Others brands include Sakura Skin Care range, Principessa, Nia24, ECRU New York, Peter Thomas Roth, Murad, Talika, John Master Orgnics, Jice Beauty, Ole Henriksen, Fekkai and Juice Beauty – some of these are already available in the Takashimaya outlet.  I also saw the range from Dr Hauschka, A’kin and Eco Kids and of course plenty of products under the Sephora label.

Burt’s Bees haul
I didn’t spend a lot of time at the new store and only grabbed some products from the Burt’s Bees range for my kid and myself.  I started loving this brand, then turned luke warm but looks like Sephora has renewed my interest in it again.  So yes, I can forsee myself visiting this store more frequently compared to the two visits I paid to the outlet at Takashimaya so far.  Well, Sephora at Ion Orchard is definitely more exciting!

To see some pictures of the new store, check out Makeup Stash.


  1. pf1123 says:

    I haven’t been to the new store yet. But the prices of products in Sephora are rather pricey…I’m not sure if I would go. They should have one store at the Changi Airport.

    I bought the Sephora flat blush brush from the Taka store though. Cost S$30 when online it sells for US$22. That’s quite good considering I pay about the same price without shipping.

  2. Raelynn says:

    the smashbox got raving reviews… i wonder if it’s worth trying.. but a lot of people have been commmenting that Monistat anti-chafing gel works just as well as smashbox as they contain the same ingredients

  3. Sarah Bellum says:

    Hi! I’m Sarah from The Beauty Brains ( and I saw that both our blogs were listed in the top 50 of all beauty blogs in this report:

    Congrats to us both! I thought I’d make an effort to reach out to all the bloggers in the top 50 so this is an email just to say hello and that hopefully both our blogs will continue to grow and prosper.

    Good luck!

  4. Dee says:

    I love Burts Bees Banana hand creme. Works really well and smells delish! you should try it Sesame. =D

  5. Ms Lips says:

    I haven’t checked out Sephora at all but if they carry a good range of Burt’s Bees, I just might. However, the thought of jostling with the crowds at Ion scares me. Also, I’m sure parking is a big hassle. Maybe I’ll pop down one of the weekday mornings. Keen to stock up on my hand cream collection since I’m running low.

  6. sesame says:

    Yes, some of the items are pricey. Some of the items are actually cheaper bought online via sprees. The Burt’s Bees range seem quite reasonable although I haven’t done any price comparison.

    Anyway, check out the new store. It’s not bad. Definitely worth the time, compared to the old one.

  7. sesame says:

    No idea. I haven’t checked out the Smashbox range at all.

  8. sesame says:

    Hi Sarah: Thanks for making the effort to reach out. I read your blog regularly! Love your articles!

  9. sesame says:

    I saw it but the word banana sort of turn me off. I’m not too fond of that fruit. Hehe… But I’ll remember to check out the tester the next time!

  10. sesame says:

    Go during the weekday. It wasn’t so crowded the day I was there.

    The Burt’s Bees range is not bad! More than what I saw at the Chinatown store. Prices seem reasonable…I didn’t really compare. Trying the hand salve now – it came in a small container and only $6. Wanted to try it for a long time but didn’t want to buy the big one so this size is great!

  11. knockingknees says:

    The Burt’s Bees price is cheaper than at the Chinatown store. The anti-aging oil was $68.00 there, but at Sephora, is was $50.00. Did not compare the rest of the products. Did not ask the shop at chinatown if she was willing to give a discount. I normally prefer to buy from little shops than big chain stores because they are the ones that gives the retail scene here some variety, so want to support them as far as possible!

  12. sesame says:

    It is? The Chinatown shop usually extends a 10% discount to me but I haven’t been down for awhile…but there are definitely more items at Sephora.

  13. makeupmag says:

    Thanks for the link, Sesame! ?

    I do agree that the Burt’s Bees range is fairly huge at Ion. I really like the lip products, not to mention the sweet scents.

  14. sesame says:

    You’re welcome Mag! I like their lipbalms too…very soothing and moisturizing.

  15. Tina says:

    I love Juice Beauty. YOU HAVE TO TRY THIS! I bought mine at sephora a couple months ago and my skin has been amazing ever since i started using them! My skin has no blemishes or fine lines like i used to! The best part is that they are certified organic and use an organic juice base so that all of their products are packed with vitamins and antioxidants. My skin has never been better!

  16. sesame says:

    I’ve been eyeing them but never tried. Maybe I should take a second look.

  17. Diana says:

    It frightens me to see the prices they ask here in Singapore for cosmetic from Burt’s Bees. Even with adding on the shipping and customs fees, it is outrageous to have such a mark up.I just returned from my annual home leave (US)and stocked up on cosmetic products.

  18. sesame says:

    Usually this is so for imported products. I guess it’s a norm. It’s good you had a chance to stock up the products. Usually we can get them cheaper via sprees organised here.

  19. Elisabeth says:

    Gosh … i Love Sephora haha but there the pricing not cheap. I saw the Principessa i heard the body bath is the best won an award so i bought one. The perfume not cheap sia i hope someone buys it for me as a prezzie -_-“

  20. anya says:

    hi i’m wondering if Sephora SG carries “Sephora Jumbo Pencil Eye #507Y Pink” (

    anya from indonesia

  21. nora says:

    I’ve been to the 2 Sephoras – Ion & Takashimaya. The prices are pretty expensive.
    The Two Faced range are often out of stock. I’m sad that NARS no longer availble in Singapore. Love the lipstick & blusher range. I think I need to get it overseas or change to another brand.
    I’ve been dying to try Burt’s Bee & Juice Beauty. The perfume sticks Crazylibellule & the Poppies seems to have interesting smell & handy package.

  22. sesame says:

    Urban Decay will be introduced next month too. So something else to look forward to.

    The prices are unfortunate…but surprising the Burt’s Bees aren’t that bad.

  23. May Lo says:

    I was reading through the comments left by so many people and would like to leave some comments. Firstly, if you gers get ur stuff from the small little shop in chinatown, pls remember to have a look at the expiry date, secondly, all things from Singapore are imported, thereby it will definetly be more pricy than where the stuff are produced from. LV in France is cheaper than LV in Sin etc…. but cant deny the fact that they have very good items esp skin care, those that we apply our our face. whts the point of buying something cheap and yet does not work ?? i rather pay more … just my thoughts…

  24. sesame says:

    Your comment is valid. Just that I guess price point can be a sensitive issue and some of the girls have also gotten their stuff via sprees and that’s why they are not willing to pay more.

  25. gerberairis says:

    hi!! does sephora Sell burt’s bees repair serum? and is it in stock?? i’m form indonesia and my mom is going to be there on 11th.. if it’s in stock, i wanted to ask her to get me some ? thanks!!!

  26. sesame says:

    Hi, I’m sorry I’ve not noticed the range they sell. Perhaps you can ask your mom to check when she’s here. They have a couple of stuff so you can also ask her to get others in case this is not available.

  27. Tiffy says:

    Hi Sesame,

    I was wondering if they have no no hair removal products? I got it once online & would like to get the catridge it its available in Sephora- Singapore.

  28. sesame says:

    Hi Tiffy: Sorry, I didn’t notice but I’ll check it out when I next visit the store. What brand is your hair removal product?

  29. Tiffy says:

    It’s called NoNo. It’s a machine that usess heat to remove hair. Eventually hair growned is recude over time.
    Thanks allot. If they have it there then i might drop by Singapore sometime soon to get it.

  30. Dina says:

    I have a Sephora Insider card from the US. I was wondering if Sephora Singapore participates in the point system/accepts sephora insider card?

  31. sesame says:

    Not sure but not something I’ve come across yet.

  32. Y S Thum says:

    I bought the ole hendriksen “the 3 wonders” in Toronto Sephora and love this product. How come you don’t carry this brand??

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