FitFlop High Summer ’11: flirty, fun & feminine!

I didn’t know FitFlop comes with their very own iconic red nail varnish! Well, not until I attended a media invite this week to preview their High Summer 2011 collection. And that’s when I found out that one of the founders of FitFlop, Marcia Kilgore, was actually the founder of Bliss spas. The nail varnish however, is not for sale, but used mostly as a promotional tool. But I managed to score one for myself and am wearing it now. Heh. Oh, that’s not my feet you see in the picture here. They belong to Lynly Fong, Director of Spirit Sports that distributes FitFlop. And those are the new Floretta – pretty aren’t they?

More feminine power
I think many ladies will be drawn to the new feminine designs. They also come with slimmer-width midsole compared to the sporty designs. So it’s no wonder that they are expected to be sold like hot cakes! Are you drooling over them already? But I wish they’ll also bring in Fiorella designed by Anna Sui exclusively for FitFlop, which is really really pretty.

Floretta S$169.90 to be launched real soon
Designed with stunning oversized soft leather flowers on a minimal strap with four choices of colors to choose from – indium, antique white, rosa pink, and bronze leather. Each pair will retail at S$169.90.

Frou S$169.90 to be launched in April 2011
The frilly, floral-inspired FROU with layers of folded suede ruffles. Frou will retail at S$169.90 too but will only launch in April here with four choices too – black, electric indigo, fuchsine, and pebble.

Lolla S$139.90 to be launched in April 2011
Another interesting design is LOLLA, a charming chic and amazingly comfy raffia-wrapped wedge which cleverly conceals FitFlop’s muscle-activating Microwobbleboardâ„¢ midsole. Available in black, chocolate, cougar, super navy and liberty.

Luna S$129.90 to be launched in April 2011
Add some sparkling chic with these designed with two bevelled edge jewels on a slim line toe-post. Comes in black, bronze leather and pewter.

My reviews on FitFlop
FitFlop footwear carries the APMA’s Seal of Acceptance and is recognised by leading medical and health professionals around the globe. And Viva Woman is no stranger to FitFlop, having published various FitFlop reviews already. Without going into details about FitFlop’s patent-pending Microwobbleboard technology that serves to activate leg and bottom muscles more, I find their shoes really comfy and they have also helped in alleviating my back problem. I learnt through the media preview that it’s because the shoes are design to increase muscle activation during every step and can reduce shock and instantly relieve foot pressure. So I would highly recommend them. I don’t know the muscle toning bit but I’m going to take a pair on a road trip soon so let’s see if my flabby butt gets toned up k?

Cheapest range of FitFlop
So as you can see, the new designs are super feminine, fantastical and fashionable! For the rest of the collection, check out the pictures posted on my Viva Woman Facebook Page. I also found out that FitFlop retailing here are the cheapest, compared to the prices in the other countries within the region (except Hong Kong I think). So ready to come over for some shopping gals? (^_-)


  1. Soos says:

    I like the Floretta in the color Lynly is modeling, and the toe polish color, as well! How high are the heels?

  2. sesame says:

    No heels but the sole is not high…just like what you see in the picture…say about 1.5 inch.

  3. Audris says:

    The Florettas look gorgeous! If I had the $ to splurge, I’d buy one in all the 4 colours featured ?

  4. Soos says:

    Just one more question: is it 1.5 in. all around, or just in back?(Thanks!) They ARE pricey, though!

  5. Liesl says:

    I like all of this! Real summery look.

  6. sesame says:

    Oh ya…they’re lovely. But I only like the antique white and rosa pink.

  7. sesame says:

    All round…same height for all. The price here is listed in Sin$. They’re more expensive than the usual flip flops but they’re really comfy for long distance walking.

  8. sesame says:

    Very lovely aren’t they? ?

  9. Pollya says:

    I hopped on the fitflop bandwagon only recently, and totally noooooooo regrets whatsoever!! — altho my sis still constantly nags me how I could spend $100 over for a pair of “sandals”!! But I’m still fighting the temptation to buy another pair!! The flowery ones here are a bit too ‘girly’ for me, and for the price, er… maybe I’ll wait for a while more ? Do their prices drop after they’ve been on the market for a while, would you know?

  10. sesame says:

    I don’t think they’ll drop their prices cos I was told they don’t even run promotions. But I did notice that there was a 20% discount at Tangs for certain designs but it was very limited.

    I don’t like the idea of spending too much on shoes but I think FitFlops are worth investing. I tried the competitor’s and also the imitations – which are cheaper – but they are nothing in terms of the fit and comfort.

  11. Su Ping says:

    Hi, may i know where is the retail outlet seen in the photos posted at vivawoman facebook? Really looking forward to getting a pair of Floretta!!

  12. sesame says:

    You can find FitFlops at many stores…I understand Isetan has the most selection. But some of the new ones won’t be available till April.

  13. felysia says:

    fitflop looks really comfortable.

    where i can buy that at singapore? I mean if I buy at Isetan and Tangs, what level of Isetan and Tangs is it?

    sorry i’m from outside singapore ?

  14. sesame says:

    You can find their shoes at the shoe department. I understand Isetan has the largest selection. But you can find them at Tangs and also Metro.

  15. sartori franca says:

    ciao dove posso comprare floretta in italia per favore? grazie se potete aiutarmi

  16. Vonvon says:

    Saw this on your FB page, didn’t realize this post dates back to Feb. Missed a lot of blog posts in Feb….bad time for me then…..

    I would love to have Floretta and that red nail polish. Something I really need since I have been walking a lot recently. Now gotta check how much and where can I get them in the UK.

  17. sesame says:

    They’re good for walking…helps alleviate my backache.

  18. Chris says:

    Ive bought 2 pairs of Floretta, antique white and bronze leather. Love them so much but less than half year, My antique white flower petals dropped off, Ive tried to glue back but it look so ugly. Anyone have this problem? Do they have any service centre to help me glue back?

  19. Sesame says:

    Not too sure but if you check with them, they probably would try to help. Go to their facebook and ask them.

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