Josie Maran Magic Marker Argan Liquid Eye Liner

So I’m trying to fulfill two of this year’s resolutions with this product – a liquid eyeliner in the natural category. I’ve been wanting to use eyeliner but haven’t had much success with the drugstore brands. All in all, I’ve bought three different eyeliners of different brands and they all failed me miserably. Somehow, they always fade out before the end of the day! And this Josie Maran Magic Marker Argan Liquid Eye Liner? Is it working for me?

Use a small number of synthetic ingredients
Before I give the answer, allow me to introduce you to Josie Maran Cosmetics. This is a natural cosmetics line created by supermodel and actress, Josie Maran, that do not use petrochemicals, parabens, synthetic fragrances, phthalates, sulfates, phthalates, triclosan, and GMOs. However, while the brand strives to be as green and healthy as possible, they admit to using a small number of synthetic ingredients to maintain the performance, color, and stability of a high-end cosmetics line.

Available at Sephora
I know Josie Maran Argan Oil but was quite intrigued when I spotted this Magic Marker Argan Liquid Eye Liner retailing at Sephora. It’s a thin felt tip marker infused with Argan Oil, amongst other ingredients said to create precise, color-intense definition that never smudges or runs. It’s not cheap at S$36 but I bought it anyway at a whim, after just reading one single good review.

Ingredients: Water**, Butylene glycol, Beheneth-30, Ammonium acrylates copolymer, Sodium polyaspartate, Argania Spinosa (Argan) Kernel Oil*,Phenoxyethanol, Pentylene glycol, 1,2-hexanediol, Ethylhexylglycerin, Alcohol**, Aminomethyl propanol, Sodium dehydroacetate, Iron oxides**, Ferric ammonium ferrocyanide**, Titanium dioxide**
*Certified Organic Ingredient **Natural Ingredient

When I first used this, I like it quite a lot. It’s easy to use, and the eyeliner lasted well on my rather oily eyelids. However, with increasing usage, the color sometimes come out rather light and spotty. It’s very annoying as when that happens, I’ll take longer than 5 minutes to apply my eyeliner. So yeah, in that sense, it lives up to its name of being a magic marker – sometimes you see it, sometimes you don’t!

Overall summary
I wish I can say I like this product and it works well for me but that’s unfortunately, not the truth. Online reviews on this product seem to be mixed as some have good experience using this product. I’m wondering if the inconsistent performance is a result of the oil-based formulation, which causes the color to disappear at times. Well, whatever it is, I hope I’ll not be too frustrated as I try to finish up using this expensive eyeliner.


  1. Audreiana says:

    Have you tried the Zuzu luxe liquid eyeliner? I’m looking to try that one soon as I am looking for a natural liquid liner as well.
    Audreiana last post is: Blum Naturals, Love + Toast, and New Chapter Multivitamins

  2. EcoBeauty says:

    thank you for reviewing this! I’m looking for a good liquid eyeliner, as well. I want to try to those angled liner and cat-eye looks without the smudging/fading problem.

    Btw, I laughed when I read “So yeah, in that sense, it lives up to its name of being a magic marker – sometimes you see it, sometimes you don’t!”
    EcoBeauty last post is: InstaUpdates #1: Arm Candies, Smoothies and Random Outfits!

  3. Sesame says:

    No, I haven’t not heard of that one.

  4. Sesame says:

    I was able to draw a cat eye initially with this but now, it’s like, peek-a-boo cat eye.

  5. Priscilla says:

    “However, with increasing usage, the color sometimes come out rather light and spotty.”

    Not too sure about the cause but you can try shaking the tube before using! I’ve experienced that with liquid liners before and shaking to ensure the liquid inside is homogeneous works (:

  6. Jyoan says:

    Disappointed that this did not work. I rather like Josie Maran’s stick blush. Expecting this to be at least workable.
    Jyoan last post is: Sephora Smooth Nail Polish Remover

  7. Sesame says:

    I did! Shook and shook and even left it upside down! Still, sometimes it works, sometimes it doesn’t.

  8. Sesame says:

    You tried it too?

  9. Soos says:

    That’s disappointing! I’d return it. I use a very inexpensive drugstore eyeliner, Prestige – not natural but very lasting. It’s a liquid in a tiny pot, with the brush in the handled cover. I just had the first makeup application in years at the Bobbi Brown counter. She used a gel cream liner that comes in a pot – with good results. She drew a much thicker line than I’m used to, but now I do the same as it looks better! I would not have the patience to do the gel cream.
    Soos last post is: Not about books or libraries; for your maintenance

  10. Sesame says:

    We don’t have a clear policy about returning items. Usually we don’t return stuff here unless it’s damaged upon purchase.

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