I Nuovi concept shop tour & a giveaway

I Nuovi at Suntec City

I’m not much of a makeup junkie so even though I have come across I Nuovi at Sa Sa Cosmetics, I haven’t used their products before. I do know however, that their Pro Lash is rather popular as I have seen it mentioned in some of the beauty blogs. Anyway I had the chance to visit their concept store at Suntec City over the weekend to pick up two products that I will be reviewing in time and to take pictures for the giveaway. (Yes! Read till the end for the details!)

I Nuovi Play Bar for fun with colors
That’s when I realized that I Nuovi Professional has a complete range of makeup and even some basic skin care products. The concept store is set up with a Play Bar where customers can test their multitude of eye makeup. I must say they have so many colors to play with!

I Nuovi Makeup Range

Makeup colors are pigment rich and used in stage plays
I Nuovi is a Singapore brand but according to information from their website, their products are developed in Italy, France and Japan. I didn’t test any of their colors while at the store but just looking at the makeup of the sales consultants, I believe it’s true that their makeup colors are pigment rich and of high intensity. No wonder they’re designated as the official makeup for some of the stage plays such as The Crab Flower Club.

ProLash EX03 is the current best seller
While at the store, I noticed their Wall of Fame which indicates their top 10 best sellers of the month. At the top of the list currently is ProLash EX03 which I was told is a very natural looking false eyelash and is out of stock at the stores. I have seen how lovely their lashes look on PrettyBeautiful and was quite happy that they’re sponsoring a set for my June VivaBella Giveaway.

I Nuovi Pro Lash LashBar

Giveaway for two readers – Singapore & International
But while you wait for the June giveaway, two of you will get a chance to win these three items kindly sponsored by I Nuovi Professional:
1. Mettalogy Eye Shadow in Champagne.
2. Cheekbrush in Urbanista.
3. UltraGloss in Pop.

I requested two sets – one for my local reader and one for my international reader.  But please note that the rules for this giveaway is different from that of my monthly VivaBella Giveaway so PLEASE READ ON carefully.


How to participate
Leave a comment to tell me if you have used I Nuovi products and which is/are your favorite. If you haven’t tried their products, you might like to explore the I Nuovi website and let me know which you like to try. There is no need to leave a link but please tell me WHICH COUNTRY YOU’RE FROM. Each person is entitled to ONE ENTRY MAXIMUM PER DAY. You can increase your chances of winning by entering another day but you should be commenting on a different product each time.

1. You must follow the rules for your entry to be valid.
2. Remember to provide a valid email address.
3. The items are not redeemable for cash.
4. The giveaway will be opened till 12 midnight SST on 24 May 09.
5. A winner will be randomly picked and announced.
6. Everyone can participate, no matter which country you reside.

In order for me to administer my giveaways systematically, invalid entries will be deleted. Like I’ve stated, you have to follow the rules and they’re quite easy really. So enter now and have fun!

Update: PrettyBeautiful also has a giveaway involving 3 sets of I Nuovi ProLash & a Liquid Pencil.  Check it out here.

© www.vivawoman.net copyright notice


  1. Qin Ning says

    Never tried Inuovi before, but i would like to try CHEEKBLUSH
    Cream-To-Powder Blusher! sounds good!

  2. says

    i love inuovi’s metallogy range! 😀 i have it in one colour, Tin.

    A very lovely green-y colour, with hints of blacks and silver, kinda like gunmetal? Hm, the pigmentation is lovely!!! Though it did creases on my oily lids, but heck, with a primer, it’s just lovely!

  3. Angela says


    hii, i havent tried any Inuovi products yet, but i would love to try the cheekbush. thanks a bunch!!

  4. Stefani says

    Hi I’m from Kansas…

    I’ve never tried INuovi but I would like to try their fluidliner and undereye dark circle corrector! Thanks!~

  5. says

    Philippines ! :)

    Sadly, i dont think we have Inuovi here so i haven’t tried any of their products :( However, I’d like to try their FLUID LINER Waterproof Eyemarker since im still on the lookout for pencil liners that won’t budge in our tropical climate. haha

  6. says


    I adore their Cleansing Oil! It worked incredibly well in removing stubborn mascara,

    The oil is lightweight and smells of rose. There’s no stinging but the 20-second cloudiness needs some getting use to. It happens with all cleansing oils anyway. Emulsifying is easy and skin feels very soft after rinsing. There’s a slight “moisturized” feeling but not as much compared to using the Shu Uemura A/O Cleansing Oil.

  7. Bekah says

    Hello, I’m from Canada :)

    I have never tried any products from iNuovi (yet? haha).I’ve never even heard of it before.
    I would want to try “Skinfood Cellular Nutrition Fluid” It sounds interesting. :)

  8. Merri says

    Hi from Australia~

    Unfortunately, i’ve never tried iNuovi but after browsing their website, their “CHEEKBLUSH Cream-To-Powder Blusher” caught my eye! I especially love the colour “Dolly”. Hmm, i really must give this a try.

  9. says

    I’m from Malaysia.

    I have tried their Undercover Under-eye Dark Circle corrector in 3Y. It works well to camouflage my quite severe dark under-eye circles!

    I just did an EOTD post using the corrector to cover my dark circles. 😉

  10. Nina says

    I’m from the Philippines!

    I haven’t tried iNuovi but their Cheekblush cream-to-powder blusher is something I’d definitely love to try!

  11. says

    I love I Nuovi Undercover Under-Eye Dark Circle Concealer. This is my favourite concealer at this moment. I’ve a review on this concealer at http://synaebloom.blogspot.com, filed under my favourite concealer. By the way, I’m from Malaysia.

  12. Penny says

    I’ve never tried fake lashes before cause sometimes they look rather fake to me, but the iNuovi PROLASH EX 05 is too cute to resist!

    – Singapore

  13. Ashley says

    I would love to try the ProLash EX03 which is very natural looking as I’m not too comfortable with dramatic fake eye lashes. I’m from Singapore!

  14. Florence says

    From Singapore
    Would like to try the cream cheek blush, heard good reviews from that :)

  15. Natalie says

    hi sesame, I am from Malaysia, haven’t tried any i nuovi’s but would definitely love to try the Cream Cheek Blush because the colour is so lovely! :)

  16. says

    Hello Sesame! I’m from the Netherlands. Thank you for your great blog! It is really a great resource of information! So glad I’ve found it! :)
    I’ve never tried I Nuovi products before, but would be great to try their Ultragloss Liquid Lip Color!

  17. MissBling says

    Hello! I’m a reader from Greece. I have never tried any iNuovi products before, but
    I would LOVE to try their Under-eye Dark Circle Corrector! I am sleep deprived and I think I could use it!

  18. Jasmine says

    I’ve never tried Inuovi stuff, but having gone to their site, I think I’d like to try their Undercover Concealer. I read many raves from other beauty blogs, but I’ve never had the time to go hunt I Nuovi down.

    I’m from Singapore!

  19. Faye says

    Hi, I’m from M’sia.

    I’m using Inuovi SkinSpa. It’s lovely. It absorbs into skin very quickly, leaving the skin to feel smooth and hydrating. I’ve recommeded the product to a few friends of mine. Love it !

  20. natalia says


    right now i’m using their complete makeup remover, which is pretty good because it’s gentle yet gets the job done.

  21. Vanessa says

    Im from Singapore.
    Would love to try their cheekblush, am a big fan of blushes! (:

  22. Kimberly says

    I’m from Malaysia!
    I have not tried any iNuovi products yet but have been itching to try their fake eyelashes! Mascara makes my eyes itch so i need to find an alternative :)

  23. Tsuze says

    Hi, I’m a Singaporean.

    I would like to try out the CHEEKBLUSH – Cream-To-Powder Blusher. I have yet to find a really good blusher after trying numerous brands and having read a beauty blogger’s review on it makes me want to try it.

  24. Leanne C says

    Hi there!

    I am currently studying in the United States. My country of origin is Malaysia.
    Personally, I have not heard of this brand but I will be interested in trying the Undercover dark circle corrector. Dark-eye circles is one of my big problems since young and I have not tried a lot of concealor brands.

  25. Faye says

    Hi, I’m Faye from Malaysia.

    I always try the undercover dark circle corrector in the market becoz none of them can really done their jobs well. Till I try Inouvi undercover dark circle corrector. IT’s amazing. a little bit can go a long way. I have found my HG concealer..!! Tks Inuovi.

  26. Millie says

    Hi, I’m from Germany.

    Unfortunately, we dont have I Nuovi here in Germany. I definitely want to try the falsies.

  27. katz says


    singapore here,,,

    would really love to try

    Skin Clarifying Foundation SPF 20

    hmm.. i havent tried any product from Nuovi…

  28. says

    I’m from Malaysia.

    I have not try I Nuovi products, so to start out, I would like to try I Nuovi Undercover Under-eye Dark Circle Corrector. Heard many good reviews about it so really like to try it out.


  29. Laura says

    Hi, I’m from the US.

    They’re not available in my area of the US, but I’d like to try the Full Coverage Concealer – it’s hard to find good products for Asian skin in the States!

  30. Sherry B. says

    Hi, Sesame! All these products look and sound wonderful and I’d love to try them! Will these be available in the United States, where I live? I think the first thing I would probably buy would be the SkinFood Cellular Nutrition Fluid. At my age,(55), the skincare always comes first.

  31. Nina says

    My daily entry:
    I’d also love to try the IVOLUXE lipstick in Lush!

  32. Halifax says

    I haven’t tried the brand before, and am interested in the Pressed Wet/Dry Colour Pigment.

    I’m from Canada

  33. says

    Today is my birthday. So I hope this entry will be a lucky one.

    I’m from Malaysia. I have bought a whole bunch of I Nuovi eye shadows in various shades, D27 and Metallogy, during their friends and family sale in March. Used a few colours, namely D27 Fantasy, a very beautiful deep sky blue. Very pretty and sweet.

  34. Mai says

    Hi, I’ve never tried their products but would like to. Their metallogy eyeshadows looks very interesting because I really like metalics eye shadows. I’m from the US.

  35. neha says


    I am from India. I ‘ve never heard of the cosmetic brand before.. but their range looks pretty impressive!
    love the Facescape illuminating powder.

  36. karlenma says

    i’m from the Philippines. i have yet to try their products and i am most interested in trying the UNDERCOVER Under-eye Dark Circle Corrector since one of my biggest problems is my dark undereye circles.

  37. says

    I have never try I Nuovi before but after reading your blog I feel like trying the ProLash EX03. I have try many false lash before but non of it let me feel natural so with no choice I have to put on lash extension. Hope to try on this ProLash and see whether will it look natural to me..^o^..

  38. Kim N says

    Hey! I’m from Singapore. I’ve never tried I Nuovi’s products, but I would love to try their Makeup Cleansing Oil as I’ve read good reviews about it.

  39. Natalie says

    hi I’m malaysian. Another i nuovi product I’d love to try on is their falsies. I am eyeing on Prolash 05 ;p

  40. Penny says

    I’m quite curious if the iNuovi Pressed pigments are as colour rich as the pictures show! Would love to have a go (:

    – Singapore

  41. fran says

    hi! i am from the Philippines.

    i haven’t tried iNuovi but I’d love to try their Cream-to-Powder blusher. The shades are very attractive.

  42. says

    I’m form Malaysia and yes, I have tried Inuovi products. I love their undereye concealer so much! It works the best for me so far.

    email add: chiak_17@hotmail.com

  43. eliza says

    haven’t tried I Nuovi product because too pricey for me
    would like to try METALLOGY EYE SHADOW in any shades ^^
    email: eliz_law89@yahoo.com

  44. MissBling says

    Hello again!
    I would also love to try their brushes! I’ve looking for a good set of brushes, so the Deluxe 6-Piece Travel Brush Set would be great!

    (oh, and I’m from Greece!)

  45. says

    I’m from Malaysia and so far I’m in love with their D27 eyeshadows :) I’ve been using Velvet to create smokey look and it turns out to be very gorgeous 😀

  46. Merri says

    Unfortunately, I’ve never had the opportunity to try iNuovi, but I really do want to try out their Sparkling Eye Liner Pencil. The colour “Supernova” looks really good!

    – Regards, from Australia 😀

  47. says

    I haven’t tried I Nuovi products and by exploring I Nuovi’s website, I would like to try their UltraGloss.

    I am from Malaysia.