What is Korean skin care brand, Blithe Cosmetic, trying to convey through their name? According to their website, it's "very happy or cheerful, carefree, and lighthearted." But when I first came across the brand, I couldn't help but ponder over their blithe disregard on possible misinterpretations. Perhaps the brand had intended for its name to whet curiosity. If so, it really worked on me. Because I ended ...
