I had wanted to ask this question even before I wrote the entry yesterday but just so Raelynn mentioned in the comments that she could not resist getting a tub of the Nivea Pure and Natural Day Cream because Watsons cleverly promoted the news of Kate Middleton being spotted buying a tub of the cream in London hours before appearing at a star-studded gala charity dinner. News also reported that the Duchess of Cambridge has been buying it for some time and “swears by” the brand, which has also been hailed by Victoria Beckham. According to The Telegraph, “the sighting is almost certain to send the moisturiser flying off the shelves as fans clamour to recreate the young royal’s look.”