I have no idea how Omorovicza sounds like but I now have a sense of how it feels like, having tried some of their products, in particular the Omorovicza Reviving Eye Cream. This is marketed as a natural, anti-aging skin care range that leverages on the mineral-rich, healing thermal waters in Budapest via a patented delivery system known as Mineral Cosmetology. The first thing I found out while reading about this brand is that there are more thermal water sites in Budapest than any other city in the world and because the earth’s crust is thinner there, and so the waters absorb the beneficial minerals more effectively. So what you have in the Omorovicza range are products that can effectively penetrate our skin with their minerals and trace elements found in Hungarian thermal waters. And apparently, this brand has gained a cult following amongst celebrities.