Imagine this scenario: a lady who is not in the habit of putting on makeup has been going for over 10 job interviews without success. Now, these are jobs that she is well qualified to take on but somehow she never hears from the company again after the interviews. A close friend suggested that she applies some makeup before turning up for the next interview. In desperation, she heeded the advice and voila, she got the job this round! Sound ludicrous? Okay, it probably is because I made this story up just to get your attention to a study that suggest that women who wear makeup are seen to be more likeable, competent, and trustworthy – and more likely to move up the corporate ladder.